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The ideal candidate will bring a blend of technical expertise in product development and processing, with the ability to effectively lead a team to strategically innovate against market insights and trends.The Director, Product Development West will demonstrate significant leadership experience, have strong analytical abilities, is an effective communicator, and possess the highest level of integrity.



  • Uses creativity and insights to ensure product development capabilities meet or exceed growth demands, as well as all industry and patient/client requirements regarding product quality, cost improvements, on-time delivery, and regulatory compliance are met
  • Leads and inspires the product and project manager teams in envisioning and building world-class products that will benefit and delight customers worldwide
  • Develops and optimizes relationships with a wide variety of internal and external stakeholders (industry, third party companies, marketing, sales, quality assurance)
  • Benchmarking against competitor products to identify market gaps, product strengths and weaknesses, new product opportunities, and key features for new products
  • Provides a broad range of support to the organization in the areas of operations, formulation, production, manufacturing and marketing. Works closely with the manufacturing facilities and cross functional units
  • Works closely with consumer insights and strategy to identify consumer needs and ensure opportunities are relevant and scalable for the medical, recreational and international cannabis market
  • Oversees and coordinates the development of new product lines ensuring that innovative products are introduced to market in a timely manner
  • Understands all aspects of the business, business strategy and objectives, sales, marketing and operations to ensure product development initiatives are carefully integrated and aligned with company priorities
  • Conducts a full business case analysis, feasibility assessments and manages COGS targets to meet corporate profitability goals are met
  • Develop and implement effective reporting to keep project stakeholders and senior management informed on key project metrics
  • Collaborates with senior management and cross-functional teams to create product roadmaps and shape project requirements and tasks
  • Facilitate the resolution of logistical and technical issues as they arise
  • Oversee and coordinate all product development related activities



  • Minimum of a bachelor's degree in business, marketing, engineering, or related field
  • Minimum 6+ years’ progressive management responsibility in consumer product development. Healthcare or service industry preferred
  • Demonstrated track record of excellent working relationship with operations to drive an effective and agile product development process
  • Strong leadership skills, flexibility, and creative problem solving to successfully organize and manage multiple complex development programs.
  • Experience managing projects involving multi-disciplinary teams operating in a fast-paced, innovation driven environment
  • Knowledge of the emerging cannabis industry would be considered an asset


We would like to thank all applicants for their interest but only those selected for an interview will be contacted.


Aurora Cannabis Inc. is an Equal Opportunity Employer




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