Head of Lifecycle Marketing and E-Commerce


Division: Medical
Job location: Remote – Anywhere in Canada
Hours: 40 hours per week, Monday – Friday

Employment type: Permanent full-time position


A little about us

Hi, we’re Aurora Cannabis, and we’re so excited to meet you!


We’re a global cannabis company with operations across Europe and North and South America. We’re driven by our passion to help people improve their lives and have a diverse team who bring their best every day, so Aurora can be the cannabis provider of choice for patients and consumers.  We love our work, and we especially love our high quality, innovative brands that make up the Aurora family – from Aurora, Aurora Drift, San Rafael ’71, Greybeard and Whistler.


Our people combined with our collective passion for the industry is what makes Aurora a special place to work and defines what we call our “A-Team”. We are a high-performing team of cannabis experts, innovators, and champions, that work, learn and win together. We think BIG, act BOLD and execute with PURPOSE in all that we do, and will stop at nothing to cultivate the ultimate cannabis experience for our community.


Job summary

You’re a seasoned leader in the marketing and e-commerce space. You enjoy dabbling in multiple specialties, challenging the status quo, and driving change. You excel in a fast-paced environment where you can coach others to success and deliver results – and this is why we can’t wait to meet you!


We’re searching for an ambitious leader to plant their roots with us as our newest Head of Lifecycle Marketing and E-Commerce. In this role, you will report into the Senior Vice-President, Medical and lead the development and execution of an integrated E-Commerce, Lifecycle, and Demand Generation marketing strategy for our medical cannabis channel. You will manage a diverse portfolio inclusive of website operations, reporting, and automation platforms to drive customer acquisition and retention and open the world to cannabis. Sound exciting? Here is a little more…

As the Head of Lifecycle Marketing and E-Commerce your portfolio will be... 


Lifecycle Marketing:

  • Work with the Product Strategy and Customer Analytics team to develop an actionable segmentation model that drives customer strategy
  • Partner with IT to integrate and configure CRM, Data Warehouse, E-Commerce and other required platforms to support lead scoring, nurture campaign automation and segment-driven online experiences
  • Develop CRM and automation-driven acquisition, engagement, and retention nurture campaigns inclusive of messaging, offers and design that resonate with target segments
  • Liaise with the Director, Medical Affairs and the Director, Regulatory Affairs to develop content and information strategies that support awareness, acquisition, and overall efforts to grow the market 
  • Oversee planning and launch of ongoing Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media other relevant awareness strategies leveraging internal and external agency partners
  • Build and own a marketing calendar along with supporting resource and budget allocation
  • Develop a purchase incentive strategy to create urgency and grow spend leveraging merchandise giveaways, discounts, and other targeted offers  
  • Oversee brand and product activations that support our network of clinic partners and grow overall market awareness about Aurora


  • Implement UX research methodologies to predict user behavior, optimize web-site layouts, improve functionality, and tailor the user’s omnichannel experience
  • Own front-end Web governance, ensuring content, product merchandising, key functionality, layout and overall U/X are monitored and maintained daily 
  • Instill a test culture while leveraging channel performance and customer KPI’s to drive planning, investment, and continuous optimization


  • Mentor, support and engage a team of high performing professionals to deliver best in class solutions for our patients and customers


You will be setup for success if you have…

  • 10 + years working in business and digital transformational projects with diverse experience leveraging acquisition and retargeting efforts
  • 5 + years leading high performing marketing, e-commerce or digital teams
  • Post-secondary education in a related field such as Business Administration or Marketing (we would also welcome an equivalent combination of education, training, and experience)
  • Prior work experience in a regulated environment within distinct creative boundaries
  • Robust e-commerce knowledge within a variety of areas including but not limited to SEO, SEM, project and technology management (U/X design, CMS, Online Marketplaces and CRMS), social paid ads, GA4, Tag Manager and Studio
  • Marketing expertise including developing data-driven customer marketing and digital campaigns that resonate with target segments and working with external creative agencies

Bonus points if you have…

  • An MBA with prior work experience in B2B or B2C with D2C


You’re the ideal candidate because…

  • You are a compassionate professional who leads with empathy to nurture the success of others
  • You are a strategic leader who can think outside the box to drive creative solutions
  • You are a natural relationship builder who can connect with all levels of the organization to establish long-term partnerships and satisfy agendas


With us, you'll find a place where you belong and love where you work with competitive compensation, stock options, RRSP matching, performance bonuses, remote-work, benefits, virtual happy hours, 420 celebrations and more! We will go above and beyond to prioritize your success and help you #GrowWithAurora. Learn more by visiting our Careers Page - Careers - Aurora Global Leader in Cannabis (auroramj.com)


Next steps
Apply today by submitting your resume through our website. You can expect your application to be reviewed by our Talent Acquisition Team and we will contact you if we see a fit via email.

Think you’re the ideal candidate but you don’t meet all the requirements? Apply anyways. We would love to review your application to see if you’re the right fit or find you an alternative opportunity. 
Not the role for you? Share this posting with your network while subscribing to our Talent Community to learn more about upcoming opportunities (hot tip: if you are an Aurora employee, take advantage of the employee referral program by sharing this posting with someone in your network! If they are the successful candidate, you may be eligible for a bonus!).


Diversity and inclusion
At Aurora, we are proud to foster and celebrate a diverse community of professionals! We take pride in nurturing an inclusive culture that empowers our people to be their authentic selves, celebrate their differences and love where they work.

Our diverse community combined with our inclusive culture, is what sets us apart in the industry and equips our A-Team with superpowers – and this is why, we encourage all candidates to apply for job opportunities regardless of race, national origin, colour, religion, age, gender identity or expression, sexual orientation, marital and family status, disability, or any other identifying characteristic. If you require accommodation (including, but not limited to, an accessible interview site or alternate format of job posting) during the recruitment and selection process, please do not hesitate to let our team know!


Health and safety

If applicable, Aurora Human Resources will contact you via your email address provided. We do not contact candidates over Facebook or other Social Media apps. You will never be requested to provide confidential information such as banking information or your Social Insurance Number in the interview process.






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