Product and Content Merchandiser

Division: Medical
Job location: Remote – Anywhere in Canada
Hours: 40 hours per week, Monday – Friday

Employment type: Permanent full-time position in a remote dynamic


A little about us

Hi, we’re Aurora Cannabis, and we’re so excited to meet you!


We’re a global cannabis company with operations across Europe and North and South America. We’re driven by our passion to help people improve their lives and have a diverse team who bring their best every day, so Aurora can be the cannabis provider of choice for patients and consumers.  We love our work, and we especially love our high quality, innovative brands that make up the Aurora family – from Aurora, Aurora Drift, San Rafael ’71, Greybeard and Whistler.


Our people combined with our collective passion for the industry is what makes Aurora a special place to work and defines what we call our “A-Team”. We are a high-performing team of cannabis experts, innovators, and champions, that work, learn and win together. We think BIG, act BOLD and execute with PURPOSE in all that we do, and will stop at nothing to cultivate the ultimate cannabis experience for our community.


Job summary

You’re an ambitious professional with diverse experience in digital product and content merchandising. Your analytical skills are uniquely complemented by your ability to think outside the box and introduce creative solutions that improve processes. You know how to leverage product and category content in an e-commerce space to drive results and will stop at nothing to amplify the digital experience for consumers – and this is why we have the perfect role for you!

We’re searching for a dynamic professional to plant their roots with us as our newest Product and Content Merchandiser. In this role, you will report into the Head of Lifecycle Marketing and E-commerce and will be responsible for the site content and merchandising on our e-commerce platform. You will focus on amplifying the digital cannabis experience for our patient and consumers by improving landing pages, search functions and overall site performance with creative and innovative solutions and designs. Sound exciting? Here is a little more…

As the Product and Content Merchandiser you will…

  • Manage the end-to-end setup of all products by ensuring applicable items are activated in conjunction with omni-channel product releases and launches in stores and marketing calendars
  • Maintain and update all product imagery and attributes, including: badges, special features, filters, tags, Google feed exclusions, promotional pricing and copy on our digital platforms
  • Oversee the process of assigning and maintain accurate pricing, promotions, campaigns, coupons etc. through SFCC
  • Constantly audit the site to ensure products are in the correct categories, promotions are functioning, links lead to the correct pages and product set up is accurate
  • Use analytics to identify opportunities for improvement in merchandising efficiency, and collaborate on optimization activities within your team
  • Enhance site search and optimize performance by identifying and resolving searches with no results, creating and managing a library of synonyms for frequently misspelled products and keywords
  • Own the Product Review and Recommendation strategy and new feature development and conduct user acceptance testing with the UX team
  • Analyze category performance to evaluate merchandising efforts, product sell through, and opportunities
  • Execute SEO categorization of products and supporting content and optimal inventory supply in quality and quantity based on weeks cover targets and store feedback to drive high sales and margins
  • Be highly involved in UAT site testing for development projects and the regular site walks to ensure 100% accuracy
  • Collaborate with the e-commerce team for onsite optimizations such as product recommendations, upselling and cross-selling opportunities, and search improvement
  • Assist with the day-to-day coordination of e-commerce marketplace activities, e.g. product uploads, reporting and organizing stock transfers
  • Report on e-commerce trade performance including KPIs, providing data-driven insight, and conducting deep dives to better understand shopping behaviors and trends

You will be setup for success if you have…

  • 5+ years’ experience in site merchandising for an e-commerce website
  • Demonstrated experience supporting e-commerce platforms (Shopify would be an asset) and making site changes to improve conversion rates
  • Proficient understanding of e-commerce UX, content and development projects, and intuitive knowledge of how users shop in digital environments
  • Advanced skill using web analytics and A/B testing to optimize product and category performance and related customer behaviour
  • Strong knowledge of analytical tools for performance measurement and prior experience driving site improvements and innovations and proposing commercial objectives
  • Prior experience working in a regulated environment with distinct creative boundaries (B2B or B2C software company experience would be a plus)

You’re the ideal candidate because…

  • You are a creative communicator who can articulate design ideas and solutions easily to all levels of an organization
  • You are a natural team player who enjoys collaborating with others to develop goals, complete tasks and drive results
  • You are an organized professional who can prioritize tasks, manage projects and meet deadlines successfully in fast-paced environments
  • You are a self-motivated professional who takes pride in their work and goes above and beyond to deliver the best digital experience for customers


With us, you'll find a place where you belong and love where you work with competitive compensation, stock options, RRSP matching, performance bonuses, remote-work, benefits, virtual happy hours, 420 celebrations and more! We will go above and beyond to prioritize your success and help you #GrowWithAurora. Learn more by visiting our Careers Page - Careers - Aurora Global Leader in Cannabis (

Next steps
Apply today by submitting your resume through our website. You can expect your application to be reviewed by our Talent Acquisition Team and we will contact you if we see a fit via email.

Think you’re the ideal candidate but you don’t meet all the requirements? Apply anyways. We would love to review your application to see if you’re the right fit or find you an alternative opportunity. Not the role for you? Share this posting with your network while subscribing to our Talent Community to learn more about upcoming opportunities
(hot tip: if you are an Aurora employee, take advantage of the employee referral program by sharing this posting with someone in your network! If they are the successful candidate, you may be eligible for a bonus!).


Diversity and inclusion
At Aurora, we are proud to foster and celebrate a diverse community of professionals! We take pride in nurturing an inclusive culture that empowers our people to be their authentic selves, celebrate their differences and love where they work.

Our diverse community combined with our inclusive culture, is what sets us apart in the industry and equips our A-Team with superpowers – and this is why, we encourage all candidates to apply for job opportunities regardless of race, national origin, colour, religion, age, gender identity or expression, sexual orientation, marital and family status, disability, or any other identifying characteristic. If you require accommodation (including, but not limited to, an accessible interview site or alternate format of job posting) during the recruitment and selection process, please do not hesitate to let our team know!


Health and safety
If applicable, Aurora Human Resources will contact you via your email address provided. We do not contact candidates over Facebook or other Social Media apps. You will never be requested to provide confidential information such as banking information or your Social Insurance Number in the interview process.





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