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Aurora is a global leader in the cannabis industry serving both the medical and consumer markets. Headquartered in Edmonton, Alberta, Aurora is a pioneer in global cannabis dedicated to helping people improve their lives. The Company's brand portfolio includes Aurora, Aurora Drift, San Rafael '71, Daily Special, AltaVie, MedReleaf, CanniMed, Whistler, and Reliva CBD. Providing customers with innovative, high-quality cannabis products, Aurora's brands continue to break through as industry leaders in the medical, performance, wellness and recreational markets wherever they are launched.




Reporting to the Senior Vice President, Medical sales, the Director, Medical Product Strategy will be responsible for the following: 



  • Design and develop sales channel analysis and reporting framework and KPIs for medical markets to drive sales and business performance
  • Lead and contribute to the development and ongoing refinement of sales plans, revenue models and forecasts
  • Provide in-depth analysis of trends, anomalies and insights in this market segment through data mining, research and field surveys 
  • Produce commentary based on data analysis to provide actionable recommendations relating to sales channel, product mix, pricing, customer segmentation and promotional decisions
  • Establish and maintain collaborative working relationships with multiple teams across the enterprise to understand the business landscape and business processes and sharing of information
  • Maintain documentation of assumptions, methodologies and requirements of analytical deliverables  
  • Manage analysts in the delivery of reporting and analysis outputs
  • Ensure data quality and accuracy in the delivery of reporting and analysis
  • Conduct and lead research, analytical projects and market sizing initiatives as needed.
  • Provide subject matter expertise on available data sources and the appropriate methodology for conducting analysis
  • Recommend and design data management and reporting process improvements such as data compilation from disparate sources and automation
  • Instill sensitivity and awareness of data governance principles when exchanging data and providing analysis to stakeholders



  • Strong leadership skills in leading and motivating team members and external stakeholders
  • Ability to understand and summarize disease epidemiology, mechanisms, and management, clinical data, and scientific publications, and effectively put concepts into perspective and communicate relevant information to HCPs
  • Demonstrated ability to work independently and with dynamic teams
  • Provide ongoing communications with commercial leadership and internal teams regarding network updates and accuracy of network data
  • Support field and marketing team with ongoing programs directed at Healthcare providers and patients
  • Increase product/account awareness at meetings by providing updates on key objectives  
  • Ability in problem-solving and negotiation
  • Attend meetings/conference calls to update product knowledge, share market knowledge, review progress vs. objectives, and discuss regional strategies
  • Strive to consistently uphold Aurora’s core values
  • Consistent, honest and dependable with a good sense of humor



  • Bachelor's degree in Commerce/Business, Marketing, Accounting or Finance or equivalent technical degree required - advanced degree or MBA is considered an asset.
  • 8+ years minimum work experience in sales and marketing analytics in a related industry, and at least 5 years minimum experience as a manager
  • Experience in regulated and medical products industries preferred (e.g. alcohol, tobacco, pharmaceuticals) 
  • Effectively worked in fast-paced, high growth environments preferred 
  • Experience working with unstructured datasets and disparate data sources
  • Some travel required Advanced Excel and Access database skills + MS Office applications experience e.g.  VBA Macros / SQL knowledge
  • Experience with large enterprise ERP, CRM and BI solutions and third-party data sources


We would like to thank all applicants for their interest but only those selected for an interview will be contacted.


Aurora is an equal opportunity employer. At Aurora, we are committed to do business inclusively and accommodate applicants with disabilities. If you require accommodation (including, but not limited to, an accessible interview site, alternate format of job posting) during the recruitment and selection process, please let our Recruitment team know.

Job Segment: Medical, Public Health, Manager, Epidemiology, Healthcare, Management, Strategy