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We are presently recruiting for a data savvy Email Marketing Specialist, who is passionate about consumer communications and ecommerce. This full-time position is based in the Toronto office and reports into the Digital Marketing Manager.



  • Develop engaging email content that will drive consumer education, affinity and ecomm conversion as applicable.
  • Define email strategy and own content development, scheduling and deployment.
  • Audience email acquisition and segmentation strategy and implementation management.
  • Ongoing email performance analysis and reporting to guide strategy and execute timely optimizations.
  • Assist in refining email cross-functional collaboration processes and Aurora consumer email best practices.
  • Project management and clear status reporting on approvals and execution.
  • Develop and gather consensus on email content calendars.
  • Other duties as assigned



  • Knowledge of emerging cannabis industry an asset.
  • Adaptable and flexible to a changing environment.
  • Understanding of email marketing best practices and measurement.
  • Strong communication and copywriting skills with a fine attention to detail.
  • Demonstrated project management, and personal time management expertise across a range of digital project types – with a focus on email marketing.
  • Ability to develop and oversee the execution of email strategy across multiple brands.
  • Strong relationship builder who can collaborate with internal teams to consistently improve processes and email communication workflows.



  • 3 years of experience in a similar marketing or agency position
  • Strong understanding of anti-spam laws and CASL compliance
  • Technically adept with base knowledge of HTML and CSS in relation to emails
  • Experience within cannabis industry or another regulated industry is an asset
  • Experience with MS Dynamics 365, eFlyermaker, Google Analytics, PowerBI, Sharepoint
  • Experience with HTML is an asset


We would like to thank all applicants for their interest but only those selected for an interview will be contacted.

Aurora Cannabis Inc. is an Equal Opportunity Employer.


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