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 Manager, Consumer Experience

Job location: Ontario 
Employment type: Full-time permanent employment in a hybrid work-setting
(travel into our facilities will be required -  Markham, Bradford, and Jarvis)
Division: Operations (Product Development) 
Hours: 40 hours per week, Monday - Friday 

A little about us

Hi, we’re Aurora Cannabis, and we’re so excited to meet you! 

We’re a global cannabis company driven by our passion to help people improve their lives. We have a diverse team who bring their best every day so Aurora can be the cannabis provider of choice for patients and consumers.  We love our work, and we especially love our high quality, innovative brands that make up the Aurora family – from Aurora, Aurora Drift, San Rafael ’71 and Whistler. 

Our people combined with our collective passion for the industry is what makes Aurora a special place to work and defines what we call our “A-Team”. We are a high-performing team of cannabis experts, innovators, and champions, that work, learn and win together. We think BIG, act BOLD and execute with PURPOSE in all that we do, and will stop at nothing to cultivate the ultimate cannabis experience for our community. 

Job summary

You’re fueled by your passion for science, innovation and most of all, cannabis. You have a strong track record for achieving results and thriving in a fast-paced environment. You’re a natural at building relationships, navigating challenges, and executing strategies. You understand what it takes to cultivate the ultimate cannabis experience, and this is why we have the perfect opportunity for you!

We’re looking for a talented professional to plant their roots with us as our newest Manager, Consumer Experience. In this role, you will be responsible for defining parameters of consumer preference and elevating Aurora’s diverse set of products to meet quality targets. You will report into our Vice President, Product Development, and work directly with our category teams to ensure that our new product launches meet and exceed the expectations of our customers. This role requires a strong set of skills to manage quality-focused projects from start to finish, including the implementation of data-driven solutions, to ensure successful outcomes. Sound interesting? Keep scrolling… 

Here is a preview of what you’ll do… 

  • Work with the Commercial teams/channels to understand product concepts and define consumer/patient expectations for products in the pipeline
  • Assist each Category Team (Flower & Pre-Roll; Vapes & Concentrates; Edibles, Oils & Other) with developing stage-gate exit criteria for each project and execute required trials to validate the specific attributes
  • Utilize various tools, including internal and external in-person and trained sensory panels, focus groups, and online surveys to meet project-specific goals
  • Collaborate with internal stakeholders, including Regulatory Affairs and Quality Assurance, to ensure all activities are compliant and documented in accordance with Aurora’s policies
  • Ensure final products align with target specifications by distilling product specs and communicating to the Operations Team and internal stakeholders
  • Review Aurora’s product portfolios to ensure products continue to meet the consumer/patient expectations
  • Identify, report, and resolve any potential issues if a product is falling short of meeting the consumer/patient need 
  • Support Operations by validating the impacts of proposed operational changes on overall consumer preference attributes before they are implemented
  • Provide clear and constructive feedback to sites; regularly evaluate product quality and sensory attributes and flag emerging issues
  • Monitor industry trends among competitors and use the information to inform the evolution for product specifications at Aurora

Here is what you need to be successful… 

  • A Bachelor’s of Science, Food Science or Engineering
  • PMP designation or equivalent certification would be an asset
  • A minimum of 5 years’ experience in a program/project management capacity (we would also welcome an equivalent combination of education, training, and experience)
  • Previous work experience in a production environment specifically in the cannabis, pharmaceutical or food manufacturing industries
  • Passion for the cannabis plant, the products it supports, and the industry as a whole

Here is why you’re the best fit… 

  • You have strong organization skills with the ability to prioritize, manage multiple projects simultaneously and meet deadlines
  • You’re motivated by your desire to continuously learn and have a strong history of generating results and getting things done
  • You have excellent interpersonal skills equipped with the ability to build cross-functional relationships and satisfy agendas 
  • You’re a critical thinker who can navigate any challenge and shift priorities easily in a fast-paced environment 


Why you’ll love working at Aurora 
Our people are at the heart of everything we do here at Aurora, and we take pride in fostering an inclusive space that inspires our team to love where they work! From rewarding career opportunities to flexible work environments to team activities, we go above and beyond to prioritize your success and here’s how we do it…  


  • Flexibility: you will enjoy a flexible work environment that is the perfect blend of work and fun! You will be empowered to achieve work-life balance with flexible hours, remote work options, vacation time, meeting-free-Friday-afternoons and more!
  • Total rewards: we will motivate you to go above and beyond with a competitive salary, stock options, an RRSP program, annual bonuses, and a health and personal care spending account for you to use for gym memberships, ski passes or staycations.
  • Benefits: we will foster your health and wellness (and your dependents) with our employee benefits package including, employer-paid health and dentalcare premiums, life insurance and LTD policies and a medical cannabis coverage program, designed exclusively for our A-Team, that will provide you with $3,000 of coverage each year (because we truly believe cannabis is the best medicine).
  • Life-long learning: we’re lifelong learners here at Aurora and will invest in your professional development throughout all aspects of your career! You will have access to a tuition assistance program, virtual learning activities and annual performance reviews, to ensure you are provided with the toolkit and support you need to succeed. 
  • Perks: we love to celebrate our people by providing corporate perks including employee discounts, perkopolis memberships, company SWAG, paid volunteer time, modern technology and snacks and beverages at all our office locations.
  • Team: we are a diverse and global team of cannabis enthusiasts, energetic innovators, fitness gurus, caring parents, foodies and more, with a collective passion to nurture an inclusive environment that helps you grow and provide people better days with medical cannabis. 


Next steps

Think you have what it takes to join our team? So do we! Apply today by submitting your resume through our website. You can expect your application to be reviewed by a human recruiter (not a robot) shortly after you apply, and our team will contact you via email if we see a fit. 

Think you’re the ideal candidate but you don’t meet all the requirements? Apply anyways! We would love to review your application to see if you’re the right fit or find you an alternative opportunity! 

Not the role for you? Share this posting with a friend or colleague that you think may be interested while subscribing to our Talent Community to learn more about upcoming opportunities through our Aurora Careers Page (hot tip: if you are already an Aurora employee, take advantage of the employee referral program by referring this position to a friend! If they are successful, you will receive a bonus!)

Diversity and inclusion
At Aurora, we are proud to foster and celebrate a diverse community of professionals! We take pride in nurturing an inclusive culture that empowers our people to be their authentic selves, celebrate their differences and love where they work. 

Our diverse community combined with our inclusive culture, is what sets us apart in the industry and equips our A-Team with superpowers – and this is why, we encourage all candidates to apply for job opportunities regardless of race, national origin, colour, religion, age, gender identity or expression, sexual orientation, marital and family status, disability, or any other identifying characteristic. If you require accommodation (including, but not limited to, an accessible interview site or alternate format of job posting) during the recruitment and selection process, please do not hesitate to let our team know! 

Health and safety
Our mission at Aurora has always been to improve the health and wellness of our core community. We strive to create a safe, healthy, and inclusive environment for our team and strongly believe introducing a mandatory COVID-19 vaccination policy will help us achieve this. 

As of February 2022, Aurora has introduced a mandatory COVID-19 vaccination policy for all employees and as a condition of employment, all candidates must provide proof of vaccination against COVID-19 or receive an approved medical or human rights accommodation prior to commencing employment with Aurora. If proof of vaccination is not provided or a request for accommodation is not approved, the offer of employment will be rescinded.

If applicable, Aurora Human Resources will contact you via your email address provided. We do not contact candidates over Facebook or other Social Media apps. You will never be requested to provide confidential information such as banking information or your Social Insurance Number in the interview process.


Job Segment: Product Development, QA, Compliance, Food Science, Regulatory Affairs, Research, Science, Legal, Quality