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MARKET RESEARCH ANALYST

 

The Market Research Analyst will Provide support to senior team members on all aspects of the research as required - working with internal partners to scope out business objectives and clear problem statements, translate objectives into research plans, configuring the optimal research (experimental) design, lead the development of questionnaires/ discussion guides to address business problems, and building compelling presentations and data driven stories for key stakeholders including senior/executive level internal clients

 

MAIN RESPONSIBILITIES:

  • Monitor project schedule and update senior team members on progress
  • Oversee and coordinate research methodology, questionnaire design & writing, analysis and interpretation of results through to preparation of reports
  • Review programmed surveys for logic and accuracy
  • Coordinate research projects and overseeing data tabs and coding
  • Monitor and review quality of data to ensure sample and quota criteria are met
  • Preparation of reports while ensuring research objectives are delivered on
  • Communicate and provide project status updates to team
  • Effectively maintain customer panel to complement existing research initiatives

JOB REQUIREMENTS:

  • MUST be able to work in a very fast-paced environment and multi-task projects
  • Possesses strong analytical and interpretive skills
  • Strong written and verbal communication and presentation skills; Ability to design creative and visual reports and presentations to effectively communication results and findings from data and insights projects/initiatives
  • Ability to generate meaningful insight from raw data and summarize into findings
  • Create actionable and executable insight that will impact business goals and KPIs
  • Qualitative research methodology experience with IDI's, focus group moderation, ethnographic research, etc.
  • Possesses an inquisitive mind-set continually looking to create efficiencies

 

EDUCATION AND EXPERIENCE:

  • Minimum of 3+ years professional experience in consumer insights, marketing research; client and supplier experience considered an asset
  • Bachelor's degree in Commerce/ Business, Marketing, Sciences or equivalent degree - advanced degree or MBA is considered an asset.
  • Experience in a broad range of research approaches, leveraging online panels, brand research, product research
  • Experience in highly regulated environment such as pharma health and wellness, alcohol, lottery & gaming, tobacco considered an asset
  • Exceptional attention to detail including well-developed analytical skills and strategic thinking
  • Must be able to work independently and stay organized to manage multiple priorities
  • Strong interpersonal skills and a proven ability to build relationships internally and externally, at all levels within an organization
  • Experience with SPSS is desirable.  Advanced Excel and PPT required.
  • Experience with the Qualtrics platform is an asset

 

We would like to thank all applicants for their interest but only those selected for an interview will be contacted.

 

Aurora Cannabis Inc. is an Equal Opportunity Employer.

 

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