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MARKETING MANAGER, BRAND

 

Reporting directly to the Senior Director, Brand Marketing, the Marketing Manager, Brand, will be responsible for developing Aurora’s overarching international marketing strategy for brands through the use of marketing platforms and in all relevant geographies.

 

MAIN RESPONSIBILITIES:

  • Lead and inspire marketing teams to design and build the best cannabis brands in the world
  • Inspire unified creativity among all internal/external stakeholders and build on a culture of creativity, inclusion, performance and achievement
  • Support product development strategies and execution of new brands and products to the recreational market
  • Liaise with internal divisions to identify and optimize incremental revenue opportunities tied to medical marketing initiatives
  • Ensure that all campaign assets meet regulatory compliance standards
  • Partners with market research team to conduct qualitative and quantitative positioning, creative, and media studies
  • Have strong relationships internally and with agencies
  • Analyze and track results techniques to report campaign results, making recommendations and determining success of the strategy
  • Ensure a world and industry leading presence around social responsibility and compliance
  • Closely work and collaborate with local offices to support market activities including licensing, promotions, pricing, costing, profitability analysis, and stakeholder engagement

 

KNOWLEDGE, SKILLS AND ABILITIES:

  • In depth understanding of cannabis culture
  • Experience working within a multinational organization
  • Experience marketing in highly regulated industries
  • Strong digital marketing experience including proven hands-on success in email marketing, content development, and using market segmentation to drive results
  • Strong analytical and project management skills
  • Ability to create and execute integrated marketing strategies across various geographies
  • Experience working in foreign markets is an asset
  • Strong oral and written communication skills
  • Ability to independently manage multiple projects and internal clients with changing priorities and meet deadlines in a dynamic, deadline-driven, high stakes environment
  • Ability to work with senior management and partner with business leaders and department peers

 

EDUCATION AND EXPERIENCE:

  • Bachelor’s Degree in a related field; preference will be given to applicants with a master’s degree
  • A minimum of 5+ years’ experience in marketing, brand/portfolio management, sales and/or strategy business experience, preferably in CPG or FMCG industries

 


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