Director, E-Commerce

Division:  Commercial
Job location: Remote (Ontario, Quebec, Alberta, Saskatchewan, Manitoba)
Hours: 40 hours per week, Monday to Friday 

(Flexibility to work across national and international time zones)

Employment type: Full-Time Permanent

A little about us

Hi, we’re Aurora Cannabis, and we’re so excited to meet you!

Aurora Cannabis is a leader in the rapidly evolving global cannabis industry, serving both medical and consumer markets worldwide. Dedicated to helping people improve their lives, Aurora is driven by science and innovation, with a focus on providing premium medical cannabis products produced with the highest standards. We proudly serve both patients and consumers across Canada, Europe, Australia and New Zealand. Our global brand portfolio includes Aurora, Being, CanniMed, CraftPlant, Daily Special, Drift, Greybeard, IndiMed, MedReleaf, Pedanios, San Raf, Tasty’s, Whistler Cannabis Co, and WMMC. Aurora's brands continue to break through as industry leaders in the medical, wellness and adult recreational markets wherever they are launched.

At Aurora, employees are at the heart of everything we do as we execute with excellence and agility. Whether in our manufacturing facilities, in our state-of-the-art research labs or supporting our global business development, or, within our corporate functions such as HR, operations, government affairs, and more – our diverse A-Team leads with expertise, passion and dedication every day. Together, we are opening the world to cannabis and making a meaningful impact for patients, consumers, our communities and our A-team. 

Job Summary

Are you a seasoned leader in the e-commerce space? You enjoy dabbling in multiple specialties, challenging the status quo, and driving change. You excel in a fast-paced environment where you can coach others to success and deliver results – and this is why we can’t wait to meet you!

We’re searching for an ambitious leader to plant their roots with us as our newest Director, E-Commerce. In this role, you will report into the Senior Vice-President, Commercial Canada and with a unique opportunity to shape the digital customer experience and drive significant growth for Aurora’s medical cannabis eCommerce channel.

The successful candidate will have a strong understanding of our online patients and customers and will lead the curation of an eCommerce assortment that provides excitement and growth for our business. You'll be responsible for developing and executing data-driven strategies to expand into new categories, optimize category performance, identify emerging trends, and leverage digital merchandising and marketing tactics to drive sales and profitability. You will manage a diverse portfolio inclusive of website operations, reporting, and automation platforms to drive customer acquisition and retention and open the world to cannabis. Sounds Interesting?  Here’s a little more…

As the Director, E-Commerce you will be involved in …

• Identifing and refining strategies to attract and motivate customer purchases, realize maximum profitability, grow market share, while increasing customer loyalty.
• Analyzing market data, customer insights, and competitor activity to create unique and competitive promotional opportunities, including first to market initiatives and exclusive listings.
• Collaborating with technology and development team to help define and roadmap a/b tests, new site capabilities, enhancements and overall improvement opportunities.
• Implementing UX research methodologies to predict user behavior, optimize web-site layouts, improve functionality, and tailor the user’s omnichannel experience.
• Owning front-end web governance, ensuring content, product merchandising, key functionality, layout and overall U/X are monitored and maintained daily. 
• Instilling a test culture while leveraging channel performance and customer KPI’s to drive planning, investment, and continuous optimization.
• Developing strategies to maximize basket size, reduce abandonment rates, and drive sales.
• Ensuring we have clear channels for patient feedback on our site, its layout, functionality, with the goal of having a high level of patient satisfaction with our e-commerce platform.
• Monitoring and analyze category performance, identifying areas for improvement and implementing corrective actions to maximize results.
• Defining and monitor key performance indicators (KPIs) to measure and continuously refine e-commerce effectiveness.
• Staying ahead of the curve on emerging trends and digital innovations within the eCommerce landscape.
• Mentoring, support and engage a team of high performing professionals to deliver best in class solutions for our patients and customers.
• Collaborating with cross-functional team including but not limited to marketing, business intelligence, IT, product strategy, and operations to drive marketing efforts across all products. 

You would be the best fit for this role if you have…

• An MBA with prior work experience in B2B or B2C with D2C
• 10 + years working in business and digital transformational projects with diverse experience leveraging acquisition and retargeting efforts
• 5 + years leading high performing e-commerce or digital teams
• Post-secondary education in a related field such as Business Administration or Marketing (we would also welcome an equivalent combination of education, training, and experience)
• Proven track record of leveraging Shopify to build and enhance e-commerce experiences
• Prior work experience in a regulated environment within distinct creative boundaries
• Robust e-commerce knowledge within a variety of areas including but not limited to SEO, SEM, project and technology management (U/X design, CMS, Online Marketplaces and CRMS), social paid ads, GA4, Tag Manager and Studio

Bonus points if you…

• Are a compassionate professional who leads with empathy to nurture the success of others
• Are a strategic leader who can think outside the box to drive creative solutions
• Are a natural relationship builder who can connect with all levels of the organization to establish long-term partnerships and satisfy agendas
• Are comfortable working with ambiguity, balancing multiple priorities, and independently problem-solving.
• Are proactive, entrepreneurial, and results-oriented mindset, with a strong sense of ownership and accountability.
• Show proven ability to influence others through building effective and collaborative relationships in a complex, multi-faceted environment.
• Show strong leadership abilities, with a passion for developing and motivating a team to achieve ambitious goals.

Why you’ll love working at Aurora

• Flexibility: you will enjoy a flexible work environment that is the perfect blend of work and fun! You will be empowered to achieve work-life balance with flexible hours, remote work options, meeting-free-Friday-afternoons and more!  

• Total Rewards: we will motivate you to go above and beyond with a competitive salary, professional development opportunities, company SWAG, team activities and modern technology. 

• Team: we are a diverse and global team of cannabis enthusiasts, energetic innovators, fitness gurus, caring parents, foodies and more, with a collective passion to nurture an inclusive environment that helps you grow and provide people better days with cannabis.

Next steps
Apply today by submitting your resume through our website. You can expect your application to be reviewed by our Talent Acquisition Team and we will contact you if we see a fit via email.

Think you’re the ideal candidate but you don’t meet all the requirements? Apply anyways. We would love to review your application to see if you’re the right fit or find you an alternative opportunity.  Not the role for you? Share this posting with your network while subscribing to our Talent Community to learn more about upcoming opportunities (hot tip: if you are an Aurora employee, take advantage of the employee referral program by sharing this posting with someone in your network! If they are the successful candidate, you may be eligible for a bonus!).  

Diversity and inclusion
At Aurora, we are proud to foster and celebrate a diverse community of professionals! We take pride in nurturing an inclusive culture that empowers our people to be their authentic selves, celebrate their differences and love where they work.

Our diverse community combined with our inclusive culture, is what sets us apart in the industry and equips our A-Team with superpowers – and this is why, we encourage all candidates to apply for job opportunities regardless of race, national origin, colour, religion, age, gender identity or expression, sexual orientation, marital and family status, disability, or any other identifying characteristic. If you require accommodation (including, but not limited to, an accessible interview site or alternate format of job posting) during the recruitment and selection process, please do not hesitate to let our team know!

#LI-REMOTE

#LI-MC1