Share this Job

Aurora is a global leader in the cannabis industry serving both the medical and consumer markets. Headquartered in Edmonton, Alberta, Aurora is a pioneer in global cannabis dedicated to helping people improve their lives. The Company's brand portfolio includes Aurora, Aurora Drift, San Rafael '71, Daily Special, AltaVie, MedReleaf, CanniMed, Whistler, and Reliva CBD. Providing customers with innovative, high-quality cannabis products, Aurora's brands continue to break through as industry leaders in the medical, performance, wellness, and recreational markets wherever they are launched.



Aurora Cannabis is recruiting a Category Manager to join our Medical Sales team in the fast-paced cannabis industry. Reporting to the Senior Manager, Medical Sales Strategy the successful candidate will be responsible for product insights, competitor analysis, managing pricing adjustments and overall channel profitability. Candidate may be based in either Toronto or Vancouver. 



  • Responsible for a competitive product portfolio pricing strategy based on nuanced analysis and market insights
  • Assess market share, in-market product performance, competitive price positioning, market category trends, revenue, and margin drivers
  • Analyze and build tools to assist in the on-going analysis of complex data and to identify consumer/business insights that inform decision making
  • Collaborate with cross-functional teams including Sales, Marketing, Finance, and Business Intelligence
  • Develop business cases for executive level presentations by leveraging consumer-insights & financial projections
  • Be a highly visible and integral team member, working directly with Aurora’s management team to support growth objectives
  • Innovate, explore, and test new ideas in an environment where creativity and experimentation are highly encouraged



  • Strong business analytics and presentation skills
  • Ability to manage competing priorities involving multi-disciplinary teams operating in a fast-paced, innovation driven environment and see projects through to a successful completion
  • Passion for consumer insights and understanding market dynamics
  • Superior communication and business case skills that will enable you to influence internal and external decision makers
  • High level of professionalism, integrity and ethics
  • Strong teamwork and interpersonal skills
  • Highly motivated with a passion for problem-solving, enabling you to strategically tackle challenging situations in a complex and dynamic business environment



  • University degree in Business, Marketing, Finance, or related field
  • 4-6 years of work experience in a Category Management, Sales, Analytics, or Innovation role
    • Cannabis & CPG industry experience is considered an asset
  • Experience in analytics, consumer insights, and forecasting
  • Strong financial acumen and the ability to assess and build category P&L statements, and measure product profitability
  • Advanced experience with MS Office Suite (Word, Excel, Power BI, PowerPoint, Outlook, Projects, MS Teams)
    • SQL and PowerBI experience an asset
  • Demonstrated ability to quickly adapt; maintain focus and a high degree of accuracy while working with complex data in an environment of ever-changing deadlines, priorities, and requirements


We would like to thank all applicants for their interest but only those selected for an interview will be contacted.


Aurora is an equal opportunity employer. At Aurora, we are committed to do business inclusively and accommodate applicants with disabilities. If you require accommodation (including, but not limited to, an accessible interview site, alternate format of job posting) during the recruitment and selection process, please let our Recruitment team know.

Job Segment: Medical, Category Manager, Merchandising, Manager, Healthcare, Marketing, Retail, Management