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Reporting to the Senior Director, S&OP, the Manager of Demand Planning is an integral part of the planning and supply chain process and is the primary link between Operations and the Commercial team. This role will focus on balancing supply and demand to ensure availability of the right product at the right time, with heavy emphasis on problem solving, internal collaboration, and decision making. A strong understanding of the end-to-end supply chain, planning cycles, inventory management, and demand planning fundamentals and processes are critical to success.


This role will champion the S&OP process and lead the Demand Planning team.


This position will be based out of Toronto, ON or Vancouver, BC.



  • Play a leading role in the S&OP process to support and drive business objectives
  • Review, validate, and communicate accurate Demand Plans to all areas of the business, including Finance, Sales, Operations, Procurement, and Logistics
  • Identifying gaps and propose mitigation solutions
  • Create, monitor, and maintain S&OP metrics and key performance indicators, identifying potential risks and opportunities
  • Consolidate and analyze demand and supply information for operational and strategic plans, and uses data to drive on-time delivery, establish lead times, and inventory turns
  • Determine target inventory and planning method policies for major products with input from business and segment leaders
  • Record changes to plan, while ensuring cross-functional alignment
  • Maintain and develop tools to analyze demand, consolidate results, evaluate the impact of operational delays on financial targets
  • Analyze performance information to identify trends and opportunities, planned production to demand analysis and product life cycle management
  • Monitor sell through to establish appropriate safety stock and replenishment plans for all business segments
  • Perform consolidated gap analysis on initial forecasted plan vs actual
  • Provide regular and ad-hoc reports and analysis for management as required



  • Broad knowledge and understanding of planning concepts and common business functions and practices, including but not limited to, operational planning, inventory management, demand planning, records management, and reporting
  • Demonstrated ability to quickly adapt; maintain focus and a high degree of accuracy while working with complex data in an environment of ever-changing deadlines, priorities, and requirements
  • Strong analytical, organizational, decision making, and presentation skills
  • Strong interpersonal skills are also essential to effectively interact with all teams, areas and levels of business affecting the forecast process
  • Self-motivated and efficient time management skills
  • Experience working with databases and knowledge of SQL programming language considered an asset
  • Knowledge of VBA programming, macros, and Power BI or other BI Tools considered an asset



  • Minimum 5 years experience in a similar role within a growth-oriented environment
  • Prior cannabis or CPG experience is an asset


We would like to thank all applications for their interest but only those selected for an interview will be contacted.


Aurora is an equal opportunity employer. At Aurora, we are committed to do business inclusively and accommodate applicants with disabilities. If you require accommodation (including, but not limited to, an accessible interview site, alternate format of job posting) during the recruitment and selection process, please let our Recruitment team know.

Job Segment: Demand Planner, Supply Chain, Sales Operations, Supply Chain Manager, Marketing Manager, Operations, Sales, Marketing