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The Senior Manager, Product Portfolio reports into the Senior Director, Product Portfolio and will champion the needs of the cannabis consumer by managing a selection of Aurora’s portfolio of products across our brands and markets through strategic planning, analytics, and opportunity assessment. The Senior Portfolio Manager will work with key stakeholders to provide a holistic view of evolving offerings and opportunities and manage the lifecycle of Aurora’s assortment. This position plays a key role in growing the business to increase customer lifetime value.




  • Strategic Planning: build long-term strategic plans focusing on a consumer-centric product strategy through synthesizing data and input from multiple stakeholders
  • Manage product portfolio incorporating trends, drivers and winning actions,
  • Work closely with our insights and analytics teams to maintain optimal assortment (including sku rationalization and new sku introductions)
  • Work closely with product development and operations teams to develop and deliver the right products at the right time
  • Work with the cultivation and planning teams to manage the lifecycle of Aurora’s strains
  • Work closely with the sales & marketing teams to promote demand generation through the product lifecycle including launching, activations and promotional activity, and discontinuance
  • Provide insights and recommendations for product/retail strategies
  • Work closely with the demand planning team to identify opportunities and provide input in demand planning activities
  • Work with the innovation team to continue supporting the lifecycle of products launched through the innovation pipeline
  • Support sales team in promoting demand generation through developing and maintaining category management services for our customer base
  • Build out cross functional processes and guidelines to ensure the ongoing information flow and success of Aurora’s portfolio



  • Strong knowledge in analysis, pricing, assortment/product planning, financial realization, business processes
  • Strong ability in translating market data and insights into actionable plans and deliverables
  • Demonstrated experience in a high-growth environment with dynamic responsibilities and continually shifting priorities
  • Demonstrated ability to lead diverse and cross functional groups, including strong relationship management skills
  • Keen project management skills with an ability to interact with and motivate others to succeed on several fronts simultaneously
  • Prioritizes workload and meets deadlines
  • Effective verbal and written communication on all levels and both internally and externally
  • Strong analytical, technical and quantitative abilities
  • Demonstrates initiative with a results orientation, while exhibiting strong drive and leadership skills
  • Self-motivated, analytical, quick learner, organized, detail-oriented, multi-tasker
  • Ability to regularly travel within Canada




  • 4+ years in progressive portfolio management/product management roles for packaged goods
  • 4+ years experience managing strategic pricing within a complex multi-category/portfolio role in a related industry (CPG, pharmaceuticals, wellness products etc)
  • Experience in portfolio management in a manufacturing/operational driven environment
  • Demonstrated experience with data analytics and insights for pricing and product strategies
  • Experience with stakeholder engagement across multiple teams in a high-growth and dynamic industry
  • Advanced experience with standard MS Office applications (Excel, Word, PowerPoint, etc.)


We would like to thank all applicants for their interest but only those selected for an interview will be contacted.

Aurora Cannabis Inc. is an Equal Opportunity Employer.



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